Le programme

A TAL Business School, il est possible aux étudiants titulaires d’un diplôme de niveau Bac +2 (BTS, DUT, Licence, etc.) de suivre un programme spécifique de formation au management. Intégralement anglophone, ce programme intègre également un Oulpan d’hébreu, pour permettre à nos étudiants de mieux appréhender l’environnement dans lequel ils évoluent.

Les cours dispensés sont ceux de la spécialisation Business Management, et s’adresse à celles et ceux qui souhaitent occuper des postes de management opérationnel en entreprise : contrôleur de gestion, responsable ressources humaines, juridique et fiscal, chef de produit marketing ou encore assistant du directeur financier.

Voici la liste des cours dispensés :

IntituléContact HoursLangueECTSDescription du cours
Financial Management30Anglais5The module aims to provide students with relevant theories, methods and models for valuing companies and their securities, primarily equity (common stock). The module deals with the analysis of financial statement information and the use of this information for business strategy analysis, performance evaluation and investment decisions. Accounting and discounted cash ow approaches to valuation are discussed as are forecasting of dividends, earnings, cash flows and pro forma analyses.
Corporate Strategy30Anglais5This module aims to provide students Understanding of the strategic situation of an organization in terms of external environment, resources and internal competences, as well as expectations, inluences and the stakeholders. Understanding the criteria liable to determine the future strategy, proposition and assessment of various strategic options, and nally, selecting the course of action.
Business Project30Anglais5Through this module, students will learn to manage time, clients, quality, management and organization by resolving a dedicated business case based on international companies.
Entrepreneurship30Anglais5Entrepreneurship is the main force powering the global economy. Economic growth and personal success are in the hands of people engaged in entrepreneurship, creative work, innovation, and risk-taking. The course deals with the nature and environment of entrepreneurship and the risks involved in formulating initiatives and commercial technologies. It discusses the details of business planning, develops the student’s skills in start-ups, and provides an in-depth analysis of data and information. The course teaches the student how to identify opportunities, protect intellectual property, and form market assessments. Students learn about organizational structure and financing, while they develop an idea into a new product or service. The course is built around an applied project in conjunction with lectures and discussions on the fundamentals of entrepreneurship. Participants gain experience in each stage of entrepreneurship by developing and presenting their own projects. The course includes lectures as well as individual work related to the initial stages of entrepreneurship. Work is done independently and in teams.
International Marketing30Anglais5The course builds-up an understanding of what International Marketing is all about. The objective is to be able to plan marketing activities according to the principles of international marketing. An introductory phase includes the analysis of marketing-oriented research tools - how to analyze the business environment online and offline, international markets, using advanced marketing methodologies. The second phase is about taking decisions according to those principles while the last two phases are about translating strategic planning into a practical action plan and its control procedures.
Digital Marketing30Anglais5With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing fundamentals. This upper division course will provide a solid foundation in the key concepts around this constantly changing eld. Through readings, case studies and hands-on projects, students will come away with an understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. To supplement the concepts, various leading marketers, designers, and content strategists from industry will address special topics such as email marketing, user experience design, search engine optimization (SEO), building online communities, geo and mobile marketing. Students will also have the opportunity to examine these topics firsthand through group projects and exercises. Students will exit the course with a solid understanding of digital marketing tactics, tools, and resources available for ongoing education.
Integrated Marketing Communication30Anglais5The course builds-up an understanding of what is “Integrated Marketing Communications” emphasizing message and media management, blending online and offline capabilities, new media and traditional media. The objective is to be able to create Marketing Communication (hereby «MarCom») action plan for a new product or service and deliver them by using an integration of MarCom elements: Integrated MarCom, or simply IMC. The first part of the course introduces the foundations of communication, MarCom (promotion-mix), and integrated MarCom (integrating at least two media in a campaign). The second part of the course is a workshop where each student acts as a MarCom agency that needs to come up with MarCom objectives for a new product or service. The requirements (see annex to this syllabus) include the integration of MarCom elements.
Business Innovation30Anglais5Innovation Management is the system by which organizations can foster a culture that supports the methodical management of human capital, information, and knowledge to transform new ideas into successful products, processes and services. The pillars of innovation include the collective knowledge, experience and other attributes of organizations and their work force that allow them to convert ideas into viable processes, products, and services that bring economic value and increase their economic competitiveness in the knowledge economy.
International Finance30Anglais5The aim of the course is to provide a good overview on the main elements of international economy and nance. These lectures objectives are to help students to apprehend a global context in order to be able to analyze and interpret economic information and to anticipate their potential impact on their businesses.
Oulpan intensif hébreu30Hébreu5Apprentissage de l'hébreu niveau Aleph, Beth ou Guimel
Diplomatie publique30Français2
Géopolitique30Français2
Revue de presse israélienne30Français2

Admissions sans psychométriques après un BAC +2

Contrairement à de nombreux établissements en Israël, l’entrée à TAL Business School ne nécessite pas l’obtention d’un score aux psychométriques.

A noter que la présence en Israël n’est pas nécessaire pour passer le concours. En effet, nous pouvons sans problème organiser une session individuelle de concours via Skype. Au total, le concours dure environ 1h30.

Après un BAC+2

L’admission en BAC +2 est destiné aux étudiants titulaires d’un diplôme de BAC +2 (BTS, DUT) ou d’une Licence, et qui souhaitent poursuivre une 3ème année à TAL Business School, en Israël.

Pour intégrer le programme, en plus de la réussite du concours, un score minimal de 5,5 à l’IELTS ou de 800 au TOEIC devra être préalablement validé. L’obtention du concours ne concerne toutefois seulement les étudiants ne faisant pas partie du programme d’échange Study Abroad avec les écoles de commerces partenaires.

En savoir plus sur les admissions →

Un corps professoral d’exception

profsLes cours et séminaires de TAL Business School sont dispensés par une équipe professorale d’exception. Nous avons en effet réuni des professeurs reconnus comme étant les spécialistes de leur discipline. Docteurs de l’université (Sorbonne, Paris-Dauphine, Tel Aviv University, Université Hébraïque de Jérusalem, Bar Ilan), diplômés de Grandes Ecoles (ENS, HEC, Essec, ESCP Europe, Sciences Po Paris) et professionnels de talent… tous partagent l’envie de contribuer non seulement à « l’incubation académique » des étudiants de TAL Business School mais encore et surtout à leur intégration réussie au sein du monde professionnel israélien.

TAL Business School organise également de nombreuses conférences animées par des parrains prestigieux, grandes gures de la réussite économique franco-israélienne.

TAL Business School dispose enfin également d’une Chaire de recherche Franco-Israélienne des Relations Internationales, dirigée par Frédéric Encel, qui a pour vocation de faire connaître et appréhender les réalités du monde contemporain, tant sur les plans sociétal, économique, institutionnel, géopolitique que culturel.

profs2

En savoir plus sur les professeurs →

Vous souhaitez passer la sélection de TAL Business School ?

→ S’inscrire ←