Le programme d’admission parallèle de TAL Business School permet aux étudiants de niveau BAC +2 (BTS, DUT, Licence 2…) d’intégrer le programme Bachelor BBA directement en 3ème année. 

Composé exclusivement de cours en anglais proposés au sein du BBA de TAL Business School, notamment de la spécialisation Business Management, ce programme est destiné aux étudiants titulaires d’un diplôme de BAC +2 (BTS, DUT) ou d’une Licence, et qui souhaitent poursuivre une 3ème année à TAL Business School, en Israël.

A l’issue de cette dernière année du cursus, et en cas de réussite aux examens, les étudiants de ce programme décrochent le Bachelor TAL BS.

Admissions soumises à l’IELTS

Pour intégrer le programme, vous devrez avoir validé un score minimal de 5,5 à l’IELTS ou de 800 au TOEIC. Le programme inclut également un Oulpan d’hébreu, pour vous permettre d’apprendre la langue tout en poursuivant vos études.

Etudiez à Tel-Aviv, capitale du Proche-Orient

Avec ses centres commerciaux, son quartier d’affaires, ses restaurants, ses bars, ses musées, ses plages, Tel-Aviv est une ville jeune et moderne qui casse l’image stéréotypée d’un Israël constitué uniquement de sites archéologiques. Située à Tel-Aviv – Yafo, TAL Business School assure un emplacement central, à proximité du coeur névralgique d’Israël. Sa promiscuité avec les sièges de grandes entreprises nationales et internationales nous permet d’effectuer régulièrement des visites dans les bureaux, afin d’allier la théorie des cours fondamentaux avec la pratique entrepreneuriale israélienne. Jouissant de températures agréables toute l’année et d’un cadre méditerranéen idyllique, Tel-Aviv est la ville idéale pour étudier en toute sérénité.

Notre corps professoral dédié à ce programme

Un programme dense

Un programme dense et chargé attend les étudiants pour cette troisième année de BBA. Avec des cours dédiés le matin à l’Oulpan, visites entreprises et séminaires, et cours de management l’après-midi, TAL Business School a fait le choix d’un programme intensif, rythmé et exigeant. Nous offrons ainsi à nos étudiants les moyens d’apprendre, de mettre en pratique et de progresser.

IntituléContact HoursLangueECTSDescription du cours
Financial Management30Anglais5The module aims to provide students with relevant theories, methods and models for valuing companies and their securities, primarily equity (common stock). The module deals with the analysis of financial statement information and the use of this information for business strategy analysis, performance evaluation and investment decisions. Accounting and discounted cash ow approaches to valuation are discussed as are forecasting of dividends, earnings, cash flows and pro forma analyses.
Corporate Strategy30Anglais5This module aims to provide students Understanding of the strategic situation of an organization in terms of external environment, resources and internal competences, as well as expectations, inluences and the stakeholders. Understanding the criteria liable to determine the future strategy, proposition and assessment of various strategic options, and nally, selecting the course of action.
Business Project30Anglais5Through this module, students will learn to manage time, clients, quality, management and organization by resolving a dedicated business case based on international companies.
Entrepreneurship30Anglais5Entrepreneurship is the main force powering the global economy. Economic growth and personal success are in the hands of people engaged in entrepreneurship, creative work, innovation, and risk-taking. The course deals with the nature and environment of entrepreneurship and the risks involved in formulating initiatives and commercial technologies. It discusses the details of business planning, develops the student’s skills in start-ups, and provides an in-depth analysis of data and information. The course teaches the student how to identify opportunities, protect intellectual property, and form market assessments. Students learn about organizational structure and financing, while they develop an idea into a new product or service. The course is built around an applied project in conjunction with lectures and discussions on the fundamentals of entrepreneurship. Participants gain experience in each stage of entrepreneurship by developing and presenting their own projects. The course includes lectures as well as individual work related to the initial stages of entrepreneurship. Work is done independently and in teams.
International Marketing30Anglais5The course builds-up an understanding of what International Marketing is all about. The objective is to be able to plan marketing activities according to the principles of international marketing. An introductory phase includes the analysis of marketing-oriented research tools - how to analyze the business environment online and offline, international markets, using advanced marketing methodologies. The second phase is about taking decisions according to those principles while the last two phases are about translating strategic planning into a practical action plan and its control procedures.
Digital Marketing30Anglais5With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing fundamentals. This upper division course will provide a solid foundation in the key concepts around this constantly changing eld. Through readings, case studies and hands-on projects, students will come away with an understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. To supplement the concepts, various leading marketers, designers, and content strategists from industry will address special topics such as email marketing, user experience design, search engine optimization (SEO), building online communities, geo and mobile marketing. Students will also have the opportunity to examine these topics firsthand through group projects and exercises. Students will exit the course with a solid understanding of digital marketing tactics, tools, and resources available for ongoing education.
Integrated Marketing Communication30Anglais5The course builds-up an understanding of what is “Integrated Marketing Communications” emphasizing message and media management, blending online and offline capabilities, new media and traditional media. The objective is to be able to create Marketing Communication (hereby «MarCom») action plan for a new product or service and deliver them by using an integration of MarCom elements: Integrated MarCom, or simply IMC. The first part of the course introduces the foundations of communication, MarCom (promotion-mix), and integrated MarCom (integrating at least two media in a campaign). The second part of the course is a workshop where each student acts as a MarCom agency that needs to come up with MarCom objectives for a new product or service. The requirements (see annex to this syllabus) include the integration of MarCom elements.
Business Innovation30Anglais5Innovation Management is the system by which organizations can foster a culture that supports the methodical management of human capital, information, and knowledge to transform new ideas into successful products, processes and services. The pillars of innovation include the collective knowledge, experience and other attributes of organizations and their work force that allow them to convert ideas into viable processes, products, and services that bring economic value and increase their economic competitiveness in the knowledge economy.
International Finance30Anglais5The aim of the course is to provide a good overview on the main elements of international economy and nance. These lectures objectives are to help students to apprehend a global context in order to be able to analyze and interpret economic information and to anticipate their potential impact on their businesses.
Oulpan intensif hébreu30Hébreu5Apprentissage de l'hébreu niveau Aleph, Beth ou Guimel
Diplomatie publique30Français2
Géopolitique30Français2
Revue de presse israélienne30Français2

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